Denim thrown away by consumers.
Denim wasted in spinning, weaving, cutting.
Denim is collected and recovered.
Step 3A (or 3B)
Facts & Figures
No dying required due to existing colour. The benefits against regular denim:
- Zero dyestuff
- 50% less water
- 35% less energy
Step 3B (or 3A)
Dying required to create a new colour. The benefits against regular denim:
- 30% less dyestuff
- Less residue in waste water
- Less chemicals to treat the fabric
The recycled denim is woven with organic cotton, regular cotton or polyester to gain the same strong, durable qualities as regular denim.